Process built to ship. Not stall

Clear steps. Small weekly wins. No black boxesWork happening out of sight with no transparency or updates..

Team board illustration
Principles preview
Outcomes over output

Every task maps to a goal you care about — sign-ups, sales, or learning.

Small, shippable slices

We slice features thin so value lands early and risk stays low.

Feedback is a feature

Weekly demos (live or video) keep you in the loop and speed decisions.

How we work

Clear stages, visible outputs, and a predictable rhythm.

  1. 1
    Discover
    1–3 days

    Understand goals, users, constraints, and success metrics.

    BriefRough scopeRisks & assumptions
    MVPMinimum Viable Product — the smallest version that proves value.BacklogA ranked to-do list. We always pull the most valuable next.E2E testsEnd-to-end checks that click through the app like a user.
  2. 2
    Define
    2–5 days

    Prioritise outcomes, map flows, and lock a lean MVP.

    User storiesArchitecture sketchBacklog v1
    MVPMinimum Viable Product — the smallest version that proves value.BacklogA ranked to-do list. We always pull the most valuable next.E2E testsEnd-to-end checks that click through the app like a user.
  3. 3
    Design
    1–2 weeks

    Rapid UI/UX, design tokens, and components ready for dev.

    WireframesHi‑fi screensDesign tokens
    MVPMinimum Viable Product — the smallest version that proves value.BacklogA ranked to-do list. We always pull the most valuable next.E2E testsEnd-to-end checks that click through the app like a user.
  4. 4
    Develop
    2–6+ weeks

    Implementation with CI/CD, tests, and performance budgets.

    Feature PRsE2E testsStaging URL
    MVPMinimum Viable Product — the smallest version that proves value.BacklogA ranked to-do list. We always pull the most valuable next.E2E testsEnd-to-end checks that click through the app like a user.
  5. 5
    Deliver
    2–4 days

    Cut a release, migrate data, and ship. Support the launch.

    Prod deployRunbooksHandover
    MVPMinimum Viable Product — the smallest version that proves value.BacklogA ranked to-do list. We always pull the most valuable next.E2E testsEnd-to-end checks that click through the app like a user.
  6. 6
    Iterate
    Ongoing

    Measure, learn, and push quick improvements on a cadence.

    InsightsA/B ideasNext sprint plan
    MVPMinimum Viable Product — the smallest version that proves value.BacklogA ranked to-do list. We always pull the most valuable next.E2E testsEnd-to-end checks that click through the app like a user.

Agile vs Waterfall - when to use which?

We default to Agile for product work, but Waterfall still shines for fixed, well-known scopes.

Agile (Scrum/Kanban)

Default

Short, iterative cycles. Prioritise outcomes. Ship thin slices. Measure and adjust.

  • Prioritised backlog, weekly demos
  • Design tokens & component library
  • Perf & a11y budgets from day 1
  • Preview env per PR + E2E tests
Agile sprint loop diagram

Waterfall (Linear)

Sequential stages with gated sign-offs. Great when requirements are stable and compliance is heavy.

  • Up-front spec & fixed scope
  • Design → build → test handoffs
  • Strong documentation trail
  • Clear milestones & approvals
Waterfall phase diagram
Rule of thumb: If uncertainty is high or we need validated learning, we go Agile. If scope is fixed (e.g., brochure sites with clear copy, regulatory work), a lean Waterfall plan is faster and cheaper.
Productised fixed‑price

Best when scope is clear. Transparent packages with add‑ons. Weekly demos, milestone-based billing.

Clear deliverablesRisk containedGreat for MVP
Time & materials

Flexible roadmap with evolving priorities. You control velocity. Ideal for ongoing products.

Flexible scopeSprint billingWorks with in‑house team

Engineering standards

Guardrails that keep velocity high without sacrificing quality.

Performance budget

Core Web Vitals target: INP < 200ms, LCP < 2.5s on mid‑tier devices.

Accessibility

WCAG AA baseline; keyboard nav & screen‑reader landmarks baked in.

Security

Secrets hygiene, role‑based access, OWASP awareness, dependency scanning.

Testing

Unit where it pays, E2E on critical paths, preview environments per PR.

Observability

Structured logs, error tracking, dashboards for uptime & latency.

Tooling & stack
Next.jsReactTailwindTypeScriptZodPrismaPostgreSQLVercelCloudflarePlaywrightVitestStripeSanity
Kickoff

60–90 min workshop. Goals, risks, environment access, and a 2‑week plan.

Weekly demo

Live or async video. You see what shipped; we re‑prioritise together.

Async first

Slack/Email for daily updates. Loom for walkthroughs. Tickets for work items.

What you receive
  • Source code (your repo)
  • Design files & tokensReusable style variables shared across the system.
  • StagingPre-production environment for testing changes safely. + prod deploys
  • RunbooksOperational guides for deploys, rollbacks, and incidents. & README
  • Testing & monitoring setup
  • Handover call + recordings

FAQs

How do we start?

Book a call or send context via the contact form. You’ll get a short plan + quote within 24–48h.

Can you work with our in‑house team?

Yes. We’ll mirror your tooling where it helps, and keep handoffs lightweight.

What if scope grows?

We add it to the backlog, then decide: extend timeline, increase budget, or park for phase two.

IP and ownership?

All code and assets transfer on final invoice unless otherwise agreed.

Ready to move from idea to shipped?

Send context now; get a lean plan and quote next.